How to create Brand Awareness

Two objectives of this campaign:
1. Highlight the brands that would lure passing locals and tourists into the department store.
2. Show a LOT of the new seasons clothes, and the range of styles available in the different stores.

Status:
Achieved


Creative Director: Olle Hemmendorff
Photographer: Andreas Kock
Stylist: Sofie Dillon

Audi Fashion Festival 2009 - Day 5: Vivienne Westwood

Whether it is flashy cars, impeccable tailoring or simply just stylish people, Audi Fashion Festival 2009 played the perfect medium meshing the best of the asthetic, fashion and media worlds together almost seamlessly.

The 5-day event ended yesterday with a bang, showcasing models strutting down the runway in Vivienne Westwood's A/W Anglomania 2009 collection.
Signature volumous coiffure, draped tartans, and asymmetrical cuts; the red-haired designer was awarded with the Outstanding Achievement Award by Colin McDowell at the start of the show.


(Till we figure out how to resize our video, here's what Vivienne Westwood said in her acceptance video:

"Thank you Fashion Festival for inviting us to show our Anglomania Fashion Collection this evening. And I especially want to say thank you for honouring me with your award for Outstanding Fashion Achievement. Rather than just say have a lovely evening, enjoy the show, I would like to say something useful. All the people who are interested in fashion and especially you young people who are just starting to be fashion designer, you can start, but you WILL NOT continue to be a great fashion designer, UNLESS you involve yourself in your deep interest in culture, in your love of ART and your knowlegde of the past. It's only by that that we'll have depth to understand the present and to create and be inventive for the future. The thing is at the moment that I am practically Traumatized by the problem we face from globing warming. It is REALLY REALLY catastrophic, the disaster we are possibly facing, it's so important that people get involved with that. So having said all that, I will now come back to say one more time, please enjoy your evening, I'm delighted to be with you in spirit and I hope you enjoy our fashion show. " ~ Vivienne Westwood

Many local fashion and media bigwigs were spotted at the various shows over the week:

Daniel Boey (fashion show producer), Wei Chong (designer of Antebellum), Patricia Mok (Actress/Comedian), Ben Yeo (Owner of fashion company retailing cult labels), Dr. Georgia Lee (Asthetic Doctor), Apple Hong (Actress), and Tina-Tan Leo (Owner of The Link).

Although the shows have ended,

The GO RED FOR WOMEN movement is still on till 7 June 2009.

Presented by MasterCard (Official card sponsor for the Audi Fashion Festival), this is an international movement for women to take action against the No.1 killer of women Worldwide - Heart disease and stroke.

Via: AFF

Ten fashion designers from the region (including local designers Jo Soh, Nic Wong, and Keith Png) have each designed a little red dress to be auctioned for the cause. The dresses will be on display at the St. Regis Hotel (8th May – 7th June) and Isetan Scotts (18th May – 7th June).



While at the St Regis, MasterCard cardholders can enjoy the MasterCard Heart Smart Menu at Brasserie Les Saveurs especially prepared for the “Go Red for Women presented by MasterCard” campaign.


You can start bidding via Singapore Heart Foundation, where if you win, not only do you get to have the red dresses custom-made to your size, but also all proceeds will go to the Singapore Heart Foundation.

And if you are already on Facebook, why not join their Facebook Group for greater awareness; Don't be an oblivious victim of these diseases.

Vivienne Westwood collaborates with Melissa shoes

Remember those oh-so cute and yummy jelly shoes from Melissa?

Ultra girl, Campana heel,Campana Zig-Zag, Campana heel, Scarfun gumboot

In recent years, the Brazilian brand has been collaborating with well-known designers like Zaha Hadid (architect), Campana Brothers (materials guru), and Judy Blame (fashion/jewellery).

Melissa 2008 Anglomania Collection

The new 2008 collection from Melissa boast of an impressive Anglomania-inspired collaboration with punk legend, Vivienne Westwood. In this collection, Westwood's classic leather Mary Jane from her winter 2000 collection 'Summertime' has been reborn into Melissa's signature use of plastic.

Ultra girl and Mary Jane

Melissa's ultra girl mary janes under the Anglomania Collection comes in floc (with a tartan inner) or gloss (with a floral inner)

Ultra girl - Anglomania style

So update your shoe closet and shop from your own Melissa's here today!




Image source from www.melissaaustralia.com.au