Issey Miyake - Sushi Please

Issey Miyake recently debuted the S/S 2010 line during Paris Fashion Week and is now creating a different type of buzz with a print advertising campaign for Pleats Please. The fabrics were used to create pieces of sushi and sashimi.

Genius huh?

Images via gradient magazine

How to create Brand Awareness

Two objectives of this campaign:
1. Highlight the brands that would lure passing locals and tourists into the department store.
2. Show a LOT of the new seasons clothes, and the range of styles available in the different stores.

Status:
Achieved


Creative Director: Olle Hemmendorff
Photographer: Andreas Kock
Stylist: Sofie Dillon

Bilbao Lucent - A New Found Love

Call me unfaithful,

But I am going to trade have traded my Bottega for a new found love...

Introducing the Bilbao Lucent.


From the godfather who introduced innovative technology into the fashion world, the Bilbao Lucent is made from the interesting matrimonial of geometrical metal plates and flowy black net.

The result is a durable, yet surprisingly flexible fashion statement.

I certainly couldn't wait!

You can get your hands on these novelty bags from the online pleats please shop.