Two objectives of this campaign:
1. Highlight the brands that would lure passing locals and tourists into the department store.
2. Show a LOT of the new seasons clothes, and the range of styles available in the different stores.
Status:
Achieved
Creative Director: Olle Hemmendorff
Photographer: Andreas Kock
Stylist: Sofie Dillon
June 27, 2009
How to create Brand Awareness
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