Audi Fashion Festival 2010 & Star Awards 2010

I hope we are not getting the boot from the lack of updates. The past months have been beyond crazy for us; we shifted to a new place, got ourselves some new deals, and just came back from Osaka and Kyoto.

We've seen the Star Awards, and I must say, this year's red carpet show was probably one of the best thus far. In the past, there were aprons and yellow plastic shorts making appearances at such a "gala" event. The new generation artistes have now taken over the queens with polished styles with flawless make-up to match.

My best dress was Joanne Peh and Jesseca Liu. Worst, of course, to some dude name Christopher Lee, the same legend that wore apron circa 1997.

Anyway, Audi Fashion Festival is back! Not much happening this year, perhaps still in mourning with the repercussions from a bad year early 2009. However, expect some action from Dsquared tomorrow, as well as Marchesa and Roberto Cavalli shows on 30th April and 2nd May respectively.

MasterCard continues to be the official card for this stylish event and the main sponsor for this year's Blueprint event; a three-day trade and exhibition congregating Asian's finest creative heads and fashion buyers from around the globe. Blueprint will also transform into an exciting shopping event on the third day. Tickets can be bought via tdc, and what's more, MasterCard holders get an additional 10% discount for that.

All ticketed shows can now be purchase online, and hurry, you know these won't be there for long!

Audi Fashion Festival 2009 - Day 3: Marc by Marc Jacobs

Day 3

Marc by Marc Jacobs Spring/Summer 2009 Collection

Don't ask why they put the camera on a stool...

Audi Fashion Festival 2009 - Day 5: Vivienne Westwood

Whether it is flashy cars, impeccable tailoring or simply just stylish people, Audi Fashion Festival 2009 played the perfect medium meshing the best of the asthetic, fashion and media worlds together almost seamlessly.

The 5-day event ended yesterday with a bang, showcasing models strutting down the runway in Vivienne Westwood's A/W Anglomania 2009 collection.
Signature volumous coiffure, draped tartans, and asymmetrical cuts; the red-haired designer was awarded with the Outstanding Achievement Award by Colin McDowell at the start of the show.


(Till we figure out how to resize our video, here's what Vivienne Westwood said in her acceptance video:

"Thank you Fashion Festival for inviting us to show our Anglomania Fashion Collection this evening. And I especially want to say thank you for honouring me with your award for Outstanding Fashion Achievement. Rather than just say have a lovely evening, enjoy the show, I would like to say something useful. All the people who are interested in fashion and especially you young people who are just starting to be fashion designer, you can start, but you WILL NOT continue to be a great fashion designer, UNLESS you involve yourself in your deep interest in culture, in your love of ART and your knowlegde of the past. It's only by that that we'll have depth to understand the present and to create and be inventive for the future. The thing is at the moment that I am practically Traumatized by the problem we face from globing warming. It is REALLY REALLY catastrophic, the disaster we are possibly facing, it's so important that people get involved with that. So having said all that, I will now come back to say one more time, please enjoy your evening, I'm delighted to be with you in spirit and I hope you enjoy our fashion show. " ~ Vivienne Westwood

Many local fashion and media bigwigs were spotted at the various shows over the week:

Daniel Boey (fashion show producer), Wei Chong (designer of Antebellum), Patricia Mok (Actress/Comedian), Ben Yeo (Owner of fashion company retailing cult labels), Dr. Georgia Lee (Asthetic Doctor), Apple Hong (Actress), and Tina-Tan Leo (Owner of The Link).

Although the shows have ended,

The GO RED FOR WOMEN movement is still on till 7 June 2009.

Presented by MasterCard (Official card sponsor for the Audi Fashion Festival), this is an international movement for women to take action against the No.1 killer of women Worldwide - Heart disease and stroke.

Via: AFF

Ten fashion designers from the region (including local designers Jo Soh, Nic Wong, and Keith Png) have each designed a little red dress to be auctioned for the cause. The dresses will be on display at the St. Regis Hotel (8th May – 7th June) and Isetan Scotts (18th May – 7th June).



While at the St Regis, MasterCard cardholders can enjoy the MasterCard Heart Smart Menu at Brasserie Les Saveurs especially prepared for the “Go Red for Women presented by MasterCard” campaign.


You can start bidding via Singapore Heart Foundation, where if you win, not only do you get to have the red dresses custom-made to your size, but also all proceeds will go to the Singapore Heart Foundation.

And if you are already on Facebook, why not join their Facebook Group for greater awareness; Don't be an oblivious victim of these diseases.