February 4, 2009

Estee Lauder Turbolash
The Vibrating Mascara in Singapore

Have you seen this:

(Click on image for more details)
Source: http://www.esteelauder.com

Introducing the World's first ever vibrating mascara by Estee Lauder, that swears to give all lashes the volume, length, curl, and separation that they would need through its revolutionary 'micro-pulsing' automated brush.

According to Paul Marotta, who's from the Estee Lauder Company R&D division, nearly 200 mascaras were being designed, developed and tested before they finally achieved the perfect Turbolash.

At *$18 lesser and 500 more vibrations per minute, Turbolash will probably give Lancome's Oscillation mascara a run for its money when it make its official debut tomorrow (Feb 6) in Singapore.

Sounds like a worthy try, doesn't it?
At least now you can't say you do not know about such advancement in the cosmetic world.

*Estee Lauder Turbolash will retail for SGD 50.00 at all Estee Lauder's counter from tomorrow onwards.