February 15, 2009

Red for a good cause

We've been (red)efined and inspi(red) ever since Bono and Bobby Shriver created (RED) to engage the private sector in the fight against AIDS in Africa.

Celebrities like Scarlett johansson and global influential brands including Apple and Dell have all supported this movement.

Fashion labels like GAP and Emporio Armani have created a range of (product) RED, where portion of profits from each (PRODUCT) RED product sold goes directly to the Global Fund to invest in African AIDS programs, with a focus on women and children.

Collaborating with Ghanaian contemporary artist, Owusu-Ankomah, the Emporio Armani collection represents a tangible and personal connection to Africa.

From fashion to IT, there is no distinction when it comes to giving back to the less fortunate to help families affected by Aids in Africa.

RED is not only use in AIDS awareness, but also in Heart Disease.

Early this month, we saw some leading female celebrities strutting their crimson red gowns down the HEART TRUTH dress collection during New York Fashion Week.

Image source: JoinRed and Fabsugar