February 10, 2009

Matthew Williamson Models for H&M

Matthew Williamson will be the next designer after Comme des Garcons to create a "Matthew Williamson for H&M" capsule collection.

The designer will front the campaign for his upcoming menswear and womenswear collection for high street favourite H&M alongside model Daria Werbowy, according to WWD. Photographed in Mexico by Solve Sundsbo, the campaign marks Williamson's first foray into modelling and according to his business partner Joseph Velosa, it doesn't stop there - the designer will also feature in the H&M TV ads. Matthew Williamson's H&M women's collection is set to hit stores in April while the menswear is set to be in stores in mid-May.

Via: TFS