March 20, 2011

LVMH buys Charles and Keith

You probably wouldn't have guessed what's the latest investment made by LVMH's private equity arm, L Capital Asia. For more than $30 million, LVMH is now the proud 20% owner of home-grown shoe label, Charles & Keith. After a resounding success of it's 2009 bought over of Sincere Watch for $113 Million, the regional investment firm look to help the Wong brothers in their expansion plans into US, Western Europe, and Asia.

Charles & Keith Spring Summer 2011: Via

On a fashion note, I am absolutely no fan of copied, poor-quality shoes that bites into your feet after first wear and ready for the trash after the 20th parade. However, on a business stand-point, I've got to give it to the brothers for their unhidden success and finding the niche for their mass-produced business strategy.