November 7, 2009

Hermes P.S. I Silk You, Postcard for Charity in Singapore

The P.S. I Silk You postcard is both a celebration of individual style, as well as a way to remind your friends of how much they mean to you. The photograph on the front of the postcard captures your own unique look in Hermès silk, while the back has sentences left open for you to compose a personal note of friendship, love and encouragement to your family and friends.

Launch Party

Patricia Mok at the p.s. I silk you campaign launch by Hermes.
Model: Patricia Mok
Photography: Willy Foo
Art Direction: Wee Khim
Styling: Martin Wong
Scarves: Hermes

To start the ball rolling, 137 personalities, 21 magazines, 7 photographers and stylists got together with Hermès for the first ever P.S. I Silk You exhibition, on show from now till 15 November at the P.S. I Silk You studio along Orchard Road. The exhibition features photographic postcards of over 130 personalities such as Ashley Isham, Dick Lee, Jade Seah, JJ Lin, Kumar, Nadya Hutagalung, Wong Li Lin, as well as a personal message that each personality has penned to a loved one. The postcards are available for sale via a silent auction, with all proceeds going to Beautiful People.

Amanda Ling
Photographed for ELLE by Justin Jonah Ng

Allan Wu
Photographed by Dominic Khoo

Photographed for Style: by Wee Khim

Visitors are also invited to play and experiment with different ways of wearing Hermès silk at the studio. Pick up some scarf tying tips from the team of stylists and have your photo taken either in the indoor studio or out on the open air upper deck, with Orchard Road as a backdrop. Photographs will be transformed into P.S. I Silk You postcards on the spot, at $50 for a set of 10. Once again, proceeds go to Beautiful People.

P.S. I Silk You postcard exhibition and studio

Location: Orchard Road, in front of Wisma Atria & Ngee Ann City, 30 October to 15 November, 11am to 8pm daily