Sasha Fierce clothing line by Beyonce

After Deréon, now comes Sasha Fierce, a new line of clothing by Beyoncé and her mother, Tina Knowles, inspired by Beyoncé's stage presence (and Beyoncé's Alter Ego) . Tina describes the collection as a reinterpretation of Beyoncé's Thierry Mugler costumes. The collection is “edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude.”

However, conceptually the collection differs greatly from Sasha Fierce's stage costumes in that the clothes are "subdued" to draw attention to the accessories.
Tina describes the accessories as "really over-the-top." They include the usual shades, chains, and shoes, all as oversize, embellished, and metallic as possible.