July 19, 2009

Dr. Martens Opens First Concept Store In Singapore

Look up, Doc Mart fans! Dr. Martens has announced the opening of its first concept store in Singapore. The 90 square-meter retail space, located on the third floor of the newly opened Orchard Central, will open its doors in mid August. (It's about time, isn't it?) The store will showcase Dr. Martens full collection of men’s and women's footwear available each season, as well as sneak previews of upcoming styles.

“We are delighted to launch our concept store in the heart of the Orchard Road shopping district,” said Ian Tan, General Manager of Dr. Martens Singapore. “Dr. Martens is experiencing a strong comeback worldwide and we are seeing growing interest and sales in Singapore in recent years. The opening of the concept store here symbolises a new beginning and hails the return of an icon. Fans of Dr. Martens can look forward to a fun-filled experience.”

Richly steeped in British heritage and tradition, the Dr. Martens concept store will present customers with a unique atmosphere and shopping experience. The exterior design of the shop, modelled after the Neal Street flagship store in London (see image below), sports a truly British street look. Adding to the ambiance is the distinct interior d├ęcor that uses furnishings closely related to English street culture. Expect to see Chesterfield sofas with deep-buttoned backrests, white brick walls and even a customised Vespa!

Dr. Martens Neal street store in London

To promote local creative talents, the concept store will include a regularly updated “inspiration corner” to showcase original works by invited artistes. Another section of the store will be dedicated to displaying charismatic and beautiful photos of fashionable patrons.